The event collateral for the Alzheimer’s Drug Discovery Foundation’s (ADDF) 2019 gala reflected the warmth of the event and the lightness of spring, with an elegance befitting of a black-tie event.

Illustrations on the invitation help carry through a celebratory theme of spring.

The suite of materials included digital assets for web and email.

The visuals for the ADDF’s 2017 Fall Luncheon collateral reflect the event’s tagline—hope on the horizon. The hope at the center of the event is one of both optimism and concrete action, so we paired the vastness of an ocean’s horizon with clean geometric shapes.

Theses motifs carried through all the event collateral, including a save the date, invitation and e-vite, program and signage.